Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about your business and its products or services via the Internet. The majority of businesses today use at least one of online marketing strategies to promote themselves. While Online marketing can mean different things to different people, it’s almost always about communicating with potential and existing customers about your company, products and what you can do for them. The primary goal of any of these offerings is typically to convert customer communications into sales, but that’s not the only piece of the puzzle. Today’s companies don’t want to just sell their products. They want to be top-of-mind with customers, generating goodwill and engagement.